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8 important steps before designing a professional website for your school/institute

Step 1


A sitemap is a visual representation of your website's structure. It shows how your website's pages are connected to each other. Creating a sitemap will help you to organize your website's content and make it easy for visitors to navigate.

When creating your sitemap, think about the user experience. How would you like visitors to be able to navigate your website? What pages should be easily accessible? Once you have a good understanding of the user experience, you can start to create a sitemap that meets your needs.

Step 2

SEO Friendly Content

SEO friendly content is content that is optimized for search engines. This means that it is written in a way that search engines can easily understand and index. When your website's content is SEO friendly, it is more likely to rank high in search engine results pages (SERPs). When writing SEO friendly content, use relevant keywords throughout your content. Also, make sure that your content is well-organized and easy to read.

Step 3

Brand Color Theme

Your brand color theme is the set of colors that you use to represent your school. It is important to use your brand colors throughout your website, so that visitors can easily identify your school and its branding.

When choosing your brand colors, think about the values and mission of your school. What colors do you want people to associate with your school? Once you have chosen your brand colors, be sure to use them consistently throughout your website.

Step 4

Responsive Design

Responsive design is a web design approach that makes a website look good and function well on all devices, including smartphones, tablets, and laptops. This is important because more and more people are using their mobile devices to access the internet. If your website is not responsive, it will look cluttered and difficult to use on mobile devices. This could deter potential students and parents from visiting your website and learning more about your school.

Step 5

Pixels Perfect

Pixel perfect design means that every pixel on your website is designed with care and attention to detail. This is important because it will make your website look polished and professional. When designing your website, pay attention to the small details, such as the spacing between elements, the font sizes, and the color palette. Make sure that everything is aligned and looks consistent.

Step 6

High-Quality Images & Video

High-quality images and videos can help to make your website more visually appealing and engaging. When choosing images and videos for your website, make sure that they are high resolution and relevant to your school.

You can use images and videos to showcase your school's campus, students, and teachers. You can also use images and videos to illustrate your school's programs and activities.

Step 7

User Experience (UX)

User experience (UX) is the overall experience that a user has when interacting with your website. It is important to design a website with a good UX, so that visitors can easily find the information they are looking for and have a positive experience on your website. When designing your website, think about the user journey. What are the different tasks that visitors are likely to want to complete on your website? How can you make it easy for them to complete these tasks? By designing a website with a good UX, you can create a website that is both informative and enjoyable to use.

Step 8

Call to Action (CTA)

A call to action (CTA) is a statement that tells visitors what you want them to do next. It is important to include clear and concise CTAs throughout your website, so that visitors know what you want them to do.

For example, you could have a CTA on your homepage that encourages visitors to learn more about your school or to contact you. You could also have CTAs on your individual pages that encourage visitors to sign up for your newsletter or to apply to your school.

By following these 8 steps, you can design a professional website that will help you to achieve your school's goals.